Shorten links – free & with a custom name
Turn long, messy URLs into short, clean links – with your own custom name and a click counter. The link shortener is part of your free lilcomp shop and links your shop and products short and clean.
What does shortening a link mean?
Shortening a link means replacing a long, often cryptic URL with a short, memorable address that leads to the same destination. A link shortener does exactly that: you enter the long target URL and get a short link back – with lilcomp optionally using your own custom name.
What you need short links for
For your social bio (Instagram, TikTok & co. allow only one link), for flyers and packaging where long links look unprofessional, and to link straight to a single product instead of a long product URL. Every short link also counts its views.
Your short link in 3 steps
1. Paste the target URL: Copy the long address the short link should open – your shop page, a product or an external page. 2. Choose a custom name: Pick a speaking name like /summer-drop (letters, numbers, hyphen) or let lilcomp generate a short code automatically. 3. Share & see clicks: Copy the finished short link, share it and see in the dashboard how often it was opened in total.
What to watch out for when shortening links
A speaking name builds more trust than a random code and is easier to remember – especially offline on flyers and posters. Check the target URL once in a browser before you share the link widely, because an existing short link can't be redirected to a different target afterwards. And keep the name short and unique per campaign so you can keep the clicks cleanly apart.
The link shortener is part of your merch shop
With lilcomp you build your own merch shop in under 6 minutes – free, with no upfront costs and no inventory. The link shortener, QR codes and a bio link are included. Your short links lead straight to your shop or a product. Short links are just one of the free marketing tools in lilcomp – see also the QR code generator and all plans & pricing.
Frequently asked questions
Is the link shortener free?
Yes. It's part of your free lilcomp account on the FREE plan – no subscription and no extra costs.
Can I change a short link later?
The target of an existing short link can't be redirected afterwards. You delete the link and create a new one with the correct target URL. So check the address before you share the link widely.
How long does my short link stay valid?
There is no fixed expiry date. A short link works permanently, as long as your lilcomp account exists and the linked target page is reachable.
Can I see where the clicks come from?
The link shortener counts the total number of views per link. It does not break down detailed sources like country, device or referrer – for deeper analysis you use your shop's web analytics.
Do I need an account to shorten links?
Yes – the link shortener belongs to your lilcomp shop. You create a free account with a shop in a few minutes and use it right in the dashboard.
Can I choose my own name for the link?
Yes. You can pick a custom name made of letters, numbers and hyphens. If it's already taken, pick another – otherwise lilcomp generates a short code automatically.
Can I see how often my link was clicked?
Yes. Every short link counts its views, so you see the total number of clicks per link in your dashboard.
Where can a short link point to?
To any URL – your lilcomp shop, a single product or an external page.